Jim Gleason is a Visiting Instructor in the Department of Communication at Eastern Kentucky University. He is currently a PhD candidate in Communication at the University of Kentucky.

(See my biography page for more information).

The Role of Content: Toward a More Comprehensive Model of Interactivity

Content affects user perception of interactivity independently of the technology used to communicate it. This paper seeks to clarify the interactivity construct and how content uniquely influences communication outcomes.

Article: Print


Article: Electronic